Stephanie Pakrul and Chris Fassnacht from Top Notch Themes discussed Return on Investment and Ubercart. These are my notes from the presentation. I also took video that is broken up into four pieces at the end of this post. I was at the back of the room, so the sound is a little quiet. Hopefully it is still helpful.

They started out by talking about the strongest feature of Ubercart is its automatic integration with Drupal. That makes things relatively easy for the developer.

75% of users make a judgement about your company based on the design of a site. Business metrics can improve drastically with a good design. Quite simply good design can improve your conversion rate and improving you conversion rate is the investment that keeps on giving.