Grantmaking, at its core, is development of a social group. Often this manifests itself as a many to one relationship (many applicants and one grantmaker). Social media can be used to facilitate this relationship, but it can push it to a new and different space.
Grant Applicant Communication is key. I've been a grant applicant, a grants manager, and the chief architect of grant-making systems. It is common for grant applicants--particularly new applicants--to have anxiety when it comes to contacting the grants manager. Lowering barriers is important to getting the best applications as possible. Granting programs really WANT to give money away. I was eager to talk to potential applicants and give them advice on how to submit the strongest possible application. Why?
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